We all know that a picture is worth a 1000 words. This is true and we all know it. Here is an example of how effective whiteboards can be in business communication.
Many years ago, I happened to be in our conference room when our lead sales exec began to explain a concept to a prospective client who came to our office but being somewhat hesitant, just stood in the conference room doorway.
Our canny sales exec picked up a dry erase marker from the tray and made a small but simple sketch of the concept. As we was drawing and explaining, I noticed the prospective client inching closer into the conference room.
Once the sketch was complete he said wow, “what a sweet play”. In that instant, he could see how the concept would work for him and decided to go ahead. He became a client after a lot of wrangling with his tax accounting and legal advisors but he made the decision in that instant and remained a client for 20 years.
Yes it probably would have worked just as well with a pad and a pencil. However, in my opinion seeing it sketched on such a large white area in real time while minimizing the scale, maximized the perceived value.
I have reviewed that powerful vignette in my head more times than I can count. There is no doubt, visual communication really packs a punch.
Since that time visual business communication has come a long way. Now we have whiteboards and glass boards and in addition we have interactive smartboards that allow multiple viewers to make changes to numbers, text, concepts, diagrams all with top quality visual and sound clarity.
It’s a perfect tool to combat a pandemic! Teams and clients in multiple locations can all participate remotely in real time.
We get more done in less time because of pictures. So what were our ancestors doing 40,000 years ago in caves in the south of France? Drawing pictures. Luckily for us, the ink they used did not erase.
John Lindsay, Timeforexecs.com